Pick up any copy of a popular motoring magazine from the early thirties and references to the first M.G. Midget are everywhere. Apart from the advertisements placed by the Publicity Department of the M.G. Car Company, other commercial organisations were also quick to jump on the bandwagon which the model’s sales and competition success had created. This they achieved by making oblique references to the Midget in their own advertisements which in turn, they believed, would help to sell their products. Magazine editorial and feature writers constantly made reference to the car which helped to create a cult following amongst the motoring public, similar to that experienced by the Mini Cooper some thirty years later. Much of the competition success enjoyed by the model came in the famous trials and rallies of the period and it is from these events that many of the images seen below originated.
Our earlier website used scans from period magazines which, mainly due to their age, were grainy and indistinct when displayed in the previous website’s galleries. Thanks to LAT Images that is no longer the case and the crisp shots to be seen below are in the main digital scans taken directly from the original Autocar or Motor glass plates or from period ‘still’ photographs. What these images help to convey, via the huge crowds present at these events, is the rapidly growing popularity of motoring in general and motorsport in particular during that eventful thirties decade. In the vanguard of this popularisation was a product built by an Oxfordshire car company, namely the MG Midget (later known as the ‘M’ Type). Between 1929 and 1932 fewer than 3,300 of these cars were built but their impact upon British motorsport was immense, as witnessed by the entry lists and result sheets from that time. The images that follow perfectly illustrate this point.